Heiko, a specialist in poké bowls, wants to expand his
network and is aiming for 50 outlets in France by 2026.
Heiko Poké, the brand specializing in poké bowls, has announced that it intends to accelerate its expansion and is aiming for 50 points of sale by 2026. In particular, it intends to open new outlets in eastern France. By 2025, 12 new franchised outlets are scheduled to open. They will be scattered all over France.
In the year under review, the restaurant chain had 15 restaurants in major cities and by the sea. That same year, sales exceeded 9 million euros. A recruitment session will be organized to hire around 72 employees.
The latest opening took place on February 19 in Angoulême.
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France's number 2 poké bowl retailer aims to accelerate its growth through franchising.
While it has around 20 establishments, the brand created by Ugo Truxler in 2018 aims to reach 50 points of sale by 2026. It is counting in particular on the next Salon de la Franchise to recruit a dozen future franchisees.
Having taken its first steps in Paris last September with the installation of a restaurant on the Grands Boulevards, then in Nanterre in the university district, it is gradually establishing its reputation, while benefiting from the current craze for healthier cuisine. Well established in the South-West and in major cities in Western France, Heiko Poké still has many territories to conquer.
With the opening of 12 new restaurants this year, the brand plans to recruit 72 employees to support its growth.
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Heiko Poké, the benchmark for poké bowls in France and No. 2 player in the French market, is continuing to expand in response to the growing popularity of healthy fast food.
With a market of 200 million pokés consumed every year in France (Source Gira Conseil), the brand, founded in Bordeaux in 2018 by Ugo Truxler, achieved sales of 9.5 million euros in 2024, selling over 550,000 pokés and inaugurating 8 new restaurants. In 2025, it plans to open 12 new establishments, relying on a successful franchise model.
🌴 More info here
Heiko Poké, the benchmark for poké bowls in France and the No. 2 player on the French market, is continuing to expand in response to the growing popularity of healthy fast food (60% of French people go there every week, and 18-64 year-olds eat this type of cuisine up to 4 times a month).
With a market of 200 million pokés consumed every year in France (Source: Gira Conseil), the brand achieved sales of 9.5 million euros in 2024, selling over 550,000 pokés and opening 8 new restaurants. By 2025, it plans to open 12 new outlets, based on a successful franchise model.
🌴 More info here
Founded in Bordeaux in 2018, restaurant chain Heiko Poké is accelerating its expansion. Already the owner of 20 establishments in France, the company is announcing 12 new franchised restaurants by 2025, as well as the recruitment of 72 employees. The network, which claims to be No. 2 in France for poké bowls, is particularly keen to expand in eastern France.
Particularly well-established in the south-west (Anglet, Angoulême, La Teste...) and in the major cities of western France (Caen, Angers, Nantes, Blois, Tours...), the company has already opened eight outlets in 2024. It is aiming for 50 outlets by 2026. Today, it employs 110 people, with sales of 9.5 million euros in 2024. According to Gira Conseil, Heiko Poké sold over 550,000 of the 200,000 pokés consumed each year in France in 2024.
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Founded in 2018 by Ugo Truxler, Heiko Poké has rapidly positioned itself as the second leading brand in France for poké bowls, a dish of Hawaiian origin prized for its healthy qualities. With some twenty outlets already established, the company's aim is to expand its network to 50 restaurants by 2026. To achieve this ambitious goal, Heiko Poké is banking on the franchising system, a model that enables new restaurants to open quickly, often in as little as eight weeks.
🌴 More info here
