Heiko Poké, France’s leading poké bowl brand and the second-largest player in the French market, is continuing to expand in response to the growing popularity of healthy fast food (601,000 French people visit such outlets every week, and 18–64-year-olds eat this type of food up to four times a month).
With a market of 200 million pokés consumed each year in France (Source: Gira Conseil), the brand achieved a turnover of €9.5 million in 2024, selling over 550,000 pokés and opening 8 new restaurants. In 2025, it plans to open 12 new establishments, relying on a successful franchise model.
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Founded in Bordeaux in 2018, the restaurant chain Heiko Poké is accelerating its expansion. Already operating 20 establishments in France, the company has announced 12 new franchise restaurants in 2025, as well as the recruitment of 72 employees. The network, which claims to be the second-largest poké bowl chain in France, intends to develop in particular in the East of the country.
Particularly well established in the South West (Anglet, Angoulême, La Teste…) and in the major cities of western France (Caen, Angers, Nantes, Blois, Tours), the company has already opened eight locations in 2024. It is aiming for 50 points of sale by 2026. It currently employs 110 people for a turnover of 9.5 million euros in 2024. Of the 200,000 pokés consumed annually in France according to Gira Conseil, over 550,000 were sold by Heiko Poké in 2024.
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Founded in 2018 by Ugo Truxler, Heiko Poké has rapidly established itself as the leading brand for poké bowls in France, a dish of Hawaiian origin prized for its healthy qualities. With around twenty outlets already established, the company's goal is to expand its network to 50 restaurants by 2026. To achieve this ambitious objective, Heiko Poké is relying on the franchise system, a model that enables the rapid opening of new restaurants, often in just eight weeks.
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