Press review – December 2024

Fast food and snacking: the heavyweight of franchising

Poké bowls

These ultra-fresh and healthy dishes are among the specialities of Hawaiian cuisine. They consist of raw fish, vegetables, fruits and condiments. They evolve with the seasons and adapt to everyone's tastes.

Among the franchises that have adopted the concept, you'll find Heiko Poké Bowl…

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Gironde: 50 new Heiko restaurants to open by 2026. The healthy food franchise arrives in Ile-de-France.

After celebrating its arrival in the capital in September, Heiko Poké is now investing the suburbs with the opening of a restaurant in Nanterre (92) near the Nanterre Université RER station, in a 126m2 space (around fifty seats).

With its dozen poke recipes blending Hawaiian, Asian, and French culinary influences, the aim of Vincent Revol, a franchisee originally from Nanterre, whose first entrepreneurial venture in the restaurant business this is, is to offer «a quick, healthy, and quality alternative.».

The brand, founded in 2018 in Gironde, has around fifteen branches spread across major cities (Bordeaux, Caen, Nantes, etc.) and seaside towns (from the Arcachon basin to the Antilles), and is set to surpass €15 million in turnover this year. Ugo Truxler, its director, aims to reach 50 restaurants by 2026.

A new opening in Nanterre

After the 9th arrondissement of Paris, Heiko Poké is extending its network
Francilien, with the opening of its new address in Nanterre (Hauts-de-Seine). The brand, specialising in poke bowls, invites its guests to enjoy a gourmet break in a typically Hawaiian setting of 126 m², with a capacity of 54 seats.

« I am delighted to open my first restaurant in Nanterre, my town and that of the whole team! Foodies, sports enthusiasts and lovers of good recipes, our pokés will be prepared with passion for a real pleasure to taste! », said Vincent, the franchisee and manager of the Heiko Poké Nanterre restaurant.

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Review of store openings

Heiko, the poke specialist, continues its expansion with two new locations opening in November. The first, on November 13th in Pessac, marked a symbolic expansion in the Bordeaux region, where it all began for the brand. A week later, Heiko set up shop in the Paris region, in Nanterre.

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Heiko Poké warms hearts with his winter menu

Each season, Heiko lets his culinary creativity run wild to offer an ever more surprising experience. With his winter menu, Heiko invites food lovers and gourmands to savour new dishes, enhanced by original and innovative flavours for the greatest pleasure of lovers of healthy and tasty cuisine.

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For Christmas, Heiko is pulling out all the stops with his scratch cards

For this festive period, Heiko wants to spoil his customers with a festive operation full of surprises. From 1st to 24th December, every order of a medium or large poké accompanied by a drink entitles you to a scratch card, offering incredible gifts to discover!

For this promotion, Heiko isn't doing things by halves! Among the prizes to be won is an unforgettable trip to Lapland for two people, where the lucky winners can marvel at the magnificent Northern Lights. And that's not all: other delicious surprises will also be up for grabs in the chain's restaurants, to delight the taste buds of the most discerning foodies.

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2024: A successful year and full of prospects for Heiko

The year 2024 has been a real turning point for Heiko, marked by strong expansion, delicious innovations, and unprecedented customer satisfaction. The brand has successfully capitalised on market opportunities to position itself among the leaders in the poké bowl sector in France.

2024 marked a significant expansion for Heiko, with the opening of 8 new poké spots. The brand reached a new milestone by establishing itself in Dubai and the Paris region, while continuing its development across France. These openings have allowed Heiko to consolidate its position as the 2nd largest player in poké bowls in France, a performance that confirms the growing appeal of the concept. These new spots have also enabled the brand to attract an even wider customer base.

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